• Manage your Hosting and Domains
  • Support
Webcrowd Australian Website Hosting

the top crowd in web hosting

  • Home
  • About Us
  • Hosting Solutions
    • Economy Web Hosting Package
    • Professional Web Hosting Package
    • Business Web Hosting Package
  • Domain Names
    • Whois Lookup Results
  • Hosting News
  • Contact Us

Why Blogging is No Longer Optional If You Do Business Online

You are here:  Home → Blogging → Why Blogging is No Longer Optional If You Do Business Online

Why Blogging is No Longer Optional If You Do Business Online

Apr, Mon 20th, 2009 Posted in : Blogging, SEO, Website Design By : Simon van Gool 0 Comments

by Christine Gallagher

I know, I know. I can hear some of you groaning now! Many of you already have a blog and understand its importance in gaining visibility for your business. But I know many others are still resistant to the idea. You believe it takes too much time and effort, you don’t think you are a great writer, you don’t know how to set one up, you don’t know what to write about….I understand all of the reasons that may be holding you back.

If you already have a traditional, “brochure” style website for your business that’s great. You should keep that as a place for prospective clients and customers to visit to find out more about you and what you offer. I use my blog as my main site, meaning I don’t have a separate, static website. That’s a personal choice. Many people choose to have both, with the blog being linked to from the main site.

If you don’t currently have a blog, there are several important reasons why you should consider it:

Visibility: If you are doing even just some of your business using the web then you obviously need to have an online presence. Having a blog that you post to regularly is a wonderful way to capture and keep the attention of your prospects. When they see that you are posting consistently updated content, they are more likely to return to your site.

Search Engine Optimization: This doesn’t mean you need to study up and implement a ton of SEO techniques yourself. But blogs by their very nature are dynamic, meaning the content is updated often. In Google’s eyes, this is a very good thing-it shows that their users are getting fresh information. A blog is a great way to get your business to rank well in the search engines.

Community Building: By allowing comments on your posts you are promoting conversation and encouraging feedback. It can even help you to perform “market research” and find out what it is your target market needs from you. This feedback can also be helpful for coming up with ideas for future posts.

Positions you as the Expert: Something interesting happens once you begin posting useful content regularly and attracting subscribers. You become seen as a thought leader in your niche. This leads to more opportunities, more relationships and more business. It’s a terrific way to communicate the value of what you have to offer to prospective clients and customers.

Personality Sharing: Blogging gives you a chance to be seen as a real person and not just a business. Be willing to express opinions and let your true self shine through. This will go a long way towards humanizing you in the eyes of your readers.

In my opinion, the best thing about blogging is how simple and quick it is to publish a post at the push of a button. It’s also wonderful to be able to track exactly how many people are coming to your blog and where they are coming from. Just install Google’s free Analytics tool and you can see detailed statistics on your visitors and traffic.

Just begin and get it going. Aim to post once a week. They don’t have to be long posts and they don’t have to be earth-shatteringly brilliant. As with anything, you’ll get better at writing the more you do it. Jot down any ideas that come to you for posts as you go about your day. I keep a file of topic ideas that I think of and I find this helpful to look at if I get stuck for what to write about.
Blogging should be something you carve out time for just as you would any other marketing activity. If you really feel you would have nothing to say to people who may want to hire or buy from you, then perhaps it is just not for you. But I encourage all small business owners who are doing business online to at least give it a try. You never know, there may be people out there just waiting to hear your voice.


Author : Simon van Gool

Related Posts

  • Create a Website Using WordPress September 14, 2012
  • Blogging for a Small Business April 22, 2009
  • How to Succeed in blogging? April 22, 2009

Popular Posts

  • 3 Things You Must Know About Cheap Blog Hosting Mar 8, 2009
  • How search engine marketing can boost your business Mar 29, 2009
  • How to Pick the Right Domain Name for Your Website Feb 19, 2009
Click here to cancel reply.

Leave a Reply

You must be logged in to post a comment

Search Webcrowd

Professional Hosting

From $11.95/mo

5 GB Web Hosting Storage
20 GB Monthly Bandwidth
Unlimited Email Accounts
Free Domain when billed Annually
PHP, MySQL & cPanel included

BUY NOW!

Our Partners

Recent News

  • Create a Website Using WordPress September 14, 2012
  • Be Aware of the New Google Penguin Algorithm Update September 14, 2012
  • Improve the Google Rank of Your Website September 12, 2012

Categories

Menu

  • Home
  • About Webcrowd Australia
  • Hosting Solutions
    • Economy Web Hosting Package
    • Professional Web Hosting Package
    • Business Web Hosting Package
  • Domain Name Registration Australia
    • Whois Lookup Results
  • Hosting News
  • Support
  • Contact Us
  • Sitemap

NEWS FROM THE CROWD

  • Create a Website Using WordPress September 14, 2012
  • Be Aware of the New Google Penguin Algorithm Update September 14, 2012
  • Improve the Google Rank of Your Website September 12, 2012
  • Premium Press June Coupon Codes June 20, 2012

Webcrowd

Wakerley
Brisbane
QLD
4154
07 3348 8156
info@webcrowd.com.au

News Categories

Popular Posts

  • 3 Things You Must Know About Cheap Blog Hosting March 8, 2009
  • How search engine marketing can boost your business March 29, 2009
  • How to Pick the Right Domain Name for Your Website February 19, 2009
(C) 2012 Webcrowd Australia - Business & Personal Hosting Solutions