What is Online Advertising?

March 1st, 2010

One of the many strategies used today for advertising is online or internet advertising. Compared to other forms of advertising such as the use of big billboards as well as TV commercials, online or internet advertising is considered as one of the most affordable yet successful form of advertising. This is because its price, compared to setting up a billboard or TV Ads, is relatively cheaper and much more easier to accomplish. So what is online or internet advertising?

What is Online Advertising?

Online advertising is a method of advertising that uses the internet and the World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Although the word itself describes only one agenda, online advertising is usually divided into several parts, or techniques. According to Internet Advertising Philippines professionasl, online advertising includes several techniques such as contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing, as well as e-mail spam.

Advantages over conventional methods

Because of the advent of online technologies, companies all over the world have greatly benefited from its capabilities to deliver their messages simultaneously around the world. Through its use, several professionals have then made several reports of its advantages compared to conventional methods such as setting up billboards and TV commercials. According to Internet Advertising Philippines consultants, advantages of using online advertising includes:

Immediate publishing of information and content. One of the many struggles of setting up an advertising is the time that companies have to wait before actually making their advertisements public. Online advertising, however, makes this easier and faster, as well as not limiting their geographic scope and time. To that end, the emerging area of interactive advertising presents fresh challenges for advertisers who have hitherto adopted an interruptive strategy.

Efficiency of advertiser’s investment. Online advertising allows for the customization of advertisements, including content and posted websites. For example, AdWords and AdSense enable ads shown on relevant webpages or aside of search results of pre-chosen keywords.

Payment method. Whatever purchasing variation is selected, the payment is usually relative with audiences’ response.

Unethical method of online advertising

Other than ethical methods of online advertising, such as the use of user friendly applications, there have also been class of advertising methods which are considered unethical and may even be illegal. These include external applications which alter system settings (such as a browser’s home page), spawn pop-ups, and insert advertisements into non-affiliated webpages. According to Internet Advertising Philippines consultants, such applications are usually labelled as spyware or adware.





12 Ways To Use Social Media Marketing With Twitter

March 1st, 2010

Twitter is a wildly popular microblogging service. It involves writing Tweets, which are short updates of a maximum of 140 characters that tell your followers what you are up to. Although your Tweets are technically supposed to answer the question, “What are you doing?” Twitter has moved far beyond that. Tweets are used to share stories, link to photos, promote content, break news, and a whole lot more. Twitter has also become an incredibly important tool for social media marketing professionals. Here are 12 ways in which Twitter can be used in your social media marketing campaign.

1. Sharing Links to Items of Interest

As soon as you read something online that you think is interesting, it is easy to share it on Twitter with all of your followers. Twitter is highly effective in this manner because it is such a quick way to be able to reach a large group of people. You can also get a lot of great ideas for blog posts from Twitter since many new ideas and stories are floating around that haven’t even made it to the blogosphere and definitely not to mainstream media.

2. Building Your Network

Using Twitter is a great way to build your network because it allows you to find and follow people with similar interests. You can use Steeple to find people who live in your geographical area. You can also use other tools that help you find new people to follow based upon who your Twitter friends follow.

3. Build Relationships within Your Current Network

People in different networks often use Twitter to connect with their contacts instantly rather than using instant messaging for that purpose. Furthermore, many people use Twitter to connect with their network during events like conferences.

4. Re-Distributing Content from Your Blog or Website

Twitter can be used to redistribute content from your blog or website. However, you should take care to do this thoughtfully since many of your Twitter followers may already read your blog. For that reason, you may want to avoid using a blog plug-in that automatically Tweets your posts. Your best bet is to Tweet your content manually and customize each Tweet so it doesn’t get old.

5. Get Involved in Live Tweeting Events

Twitter launched at SXSW last year, catapulting microblogging conferences to fame. Live Tweeting events are great because they are a form of citizen journalism that allow you to connect with several new people in your niche while making active and valuable contributions to current discussions in your community.

6. Pitching Stories to Journalists on Twitter

You can send a direct message to a journalist who is following you on Twitter to pitch a story idea.

7. Communicating with Your Team

You can use Twitter as a company intranet that connects all of your employees. Twitter can be particularly useful in this regard if you have a virtual business with employees in different geographical locations. You can set your updates to private for security reasons. Anytime you are working on group projects, you can stay in touch with your team members using Twitter.

8. Brand Monitoring

Stay up to date with any mentions of your business on Twitter. If there is anything negative, you will be able to counter it quickly. You can also use Twitter as a way to receive feedback from your customers and improve your business. Just ask your followers to give their opinion on something. For example, if you designed a new website, ask your followers what they think about it and get their constructive criticisms so you can make your site design even better.

9. Acquire More Votes on Social Media Websites

If you have submitted a story to Digg, Reddit, StumbleUpon, or any other social voting website, tweet a link to that submission to try to score more votes from your followers. If your followers like what they see, they are sure to vote for your content.

10. Hiring People

Looking for a programmer, designer, or writer? Whatever type of professional you seek, try finding them on Twitter. Simply send your followers a tweet telling them you are looking for someone for a job. They can either recommend someone to you or offer themselves for the job. Using Twitter in this way is ideal for finding qualified freelancers. It is much more convenient than putting out a classified ad.

11. Build Your Personal Brand

When you use Twitter to talk about things as mundane as what you ate for breakfast or how you are going to sleep early tonight, you make your followers feel like you are casual and approachable. Even those with running a company that has a cold, corporate brand image could create more appeal and build a unique personal brand using Twitter.

12. Streamline Electronic Communications

When you use Twitter, you’re likely to find yourself using IM, email, and other electronic communication methods less. Twitter not only provides public chatting through Tweets, it also allows you to send direct messages. Twitter will help you streamline your electronic communications, allowing you to scale back online.





Back Links 101 – Make Them Work for You

March 1st, 2010

Essentially, back links are inbound links to a web page or site. This means that another website contains a hyperlink directed towards your site. In terms of SEO, the more back links you have pointing toward your website the better, particularly if the back links are coming from a site which deals with the same field as your chosen speciality.

As the number one goal of a website is to achieve traffic, i.e. people actually looking at the site, it follows that you must make the website visible. Generally speaking, to make your website visible, people must be able to find it when they search for keywords directly related to your product, niche, service or whatever else your website represents. Individuals tend to be seeking such information via the big search engines, whose operators have rather complicated algorithms to help them decide whether a certain website is applicable to the searcher’s request, or not.

Although they will not divulge exactly how they go about composing these algorithms, the search engine operators do assure us that relevancy, as viewed by others, is most important. If they see that you have a back link or a number of back links from other websites that have some relevancy to yours, this is a plus. In addition, if the site linking to you has a fairly high “page rank”, this helps as well. Page rank is Google’s proprietary method of allocating a number (zero being lowest and moving up to ten) indicating how important a site is within its particular niche of operations.

There are a number of ways to achieve back links for your site.

ARTICLE MARKETING.

As Bill Gates once said, “content is king”. Article marketing is known as one of the most solid Internet marketing methods. By writing highly relevant and informative articles and submitting them to high profile article directories you do several things, not the least important of which is to help establish you or your site as an expert in your niche. Within your article, published in the article directory, is a resource box which contains your details – who you are and what you do, and a link back to your site, the all important Back Link.

SOCIAL BOOKMARKING.

There are many hundreds of social bookmarking sites, and their primary motive is basically to provide a way of informing people about the existence of content related to any niche or interest in a very manageable format. You can sign up and initiate a process of notifying social bookmarking sites about fresh content, including back links in many cases. You should note at this stage that some webmasters apply a “no follow” tag which can void the effect of a back link, as the tag instructs the search engine spider not to give you points, or what’s called “link love”.

SOCIAL MEDIA – TWITTER.

Whilst Twitter and other similar sites are becoming increasingly more powerful in marketing terms, you should know that to include links within your “tweets” or in your URL profile box is not a powerful back linking strategy, as these are all allocated the dreaded no follow tag. However, you may find that it is possible to link within a bio box and get some link love this way. Also, if you syndicate, your Twitter feeds are updated via the RSS aggregators, earning you back links.

BLOG COMMENTING.

First of all, you will have to locate blogs or forums that are relevant to your area of expertise. This is fairly simple to accomplish as a straightforward and pertinent search will locate hosts. Once you find these blogs you can sign up and create a profile. Often you will be allowed to create what is called a “signature”, and within that signature you incorporate your links. Note, you should check to see if there are any no follow tags, as these will appear occasionally.

Enter into the spirit of the place by interacting with other members and making entries and posting comments that are relevant, useful and educational. As well as a back link being displayed each time you post a comment, you’ll also create a potentially profitable bond with other members – and this has the potential to lead to all kinds of new possiblities.

Back link building remains one of the most important SEO strategies to adopt.

Author: Michelle Dale is The Managing Director of Virtual Miss Friday





What the latest buzz…Google Buzz!

February 18th, 2010

For all the fans of social networking out there, Google have recently launched a very cool new application to keep you up to date with all your Google Gmail buddies.

Google Buzz is like a social networking tool made especially for Google users.

Not only does Google Buzz allow you to post messages to your friends in a similar way that Twitter does, but Google takes it to the next level, allowing you to share locations tagged with geographical information, show where you are on a map, share photos, updates and more.
It also allows you to link directly to images or play videos online all within the Google system rather than having to jump from one website to another like other social networking tools.

You can choose to share your posts with everyone, or just your selected Google network buddies, and integrated with Gmail, you can share directly through your Gmail account. It’s really so simple!

Google Buzz is also available for mobile, so you can keep in contact with those that matter most, 24 hours a day!

Google Buzz opens huge opportunities for businesses to promote marketing products and services to your online business partners and client database, allowing you to viral market to a huge global audience.

Want to know more about online viral marketing? Talk to Devision Design – the experts in online social business networking.

Check it out at buzz.google.com

Author: Chris Bourke – Senior web developer at Devision Australia and professional web SEO coach at Web SEO Coach





Google’s Free Tools for Online Success

February 16th, 2010

Google’s Free Tools for Search Engine Optimisation and Profit

By now, if you didn’t know who or what Google is you would have to have been living under a rock!

Not only is it the most popular search engine on the planet, but what many people don’t realise is that Google provides an array of free user-friendly tools it can turn your online presence into a money making success!

For instance, did you know you can make money directly from Google Maps?
Ah..now I have your attention.! We’ll get to that further in this post, but for now I’d like to share with you some of Google’s great tools and how they can help your online business prosper.

To access most of Google’s tools you will first need to create a free Google user account. Simply go to Google.com and in the right hand corner you will see a menu appear with iGoogle | Search Settings | Sign In. Click the ‘Sign In’ link and click on Create an Account Now.

One you have set up your account and signed in, you can then go back to that same menu in the top corner and click once on Settings and then go down the menu to Google Account Settings.
This is your own membership area where you can add a number of great Google Webmaster Tools, such as custom Google Maps, Add your business to Google Local Business, Customize your Google browsing screen with iGoogle, and manage your Gmail account, which are just some of the features Google provides.

I will go through each of the basic tools shortly, but firstly lets get to the serious stuff, how to use Google to optimise your website and get you to the top of the search engines for fame and fortune!…

Google Webmaster Tools
Google’s webmaster tools rock! Not only can they your new website to the front page of Google in a day, but they also allow you to see exactly what your competitors are up to so you can outrank them.
Google Webmaster Tools provide you with the following solutions:

Get Google’s view of your site and diagnose problems

See how Google crawls and indexes your site and learn about specific problems we’re having accessing it.

Discover your link and query traffic

View, classify, and download comprehensive data about internal and external links to your site with new link reporting tools. Find out which Google search queries drive traffic to your site, and see exactly how users arrive there.

Share information about your site

Tell us about your pages with Sitemaps: which ones are the most important to you and how often they change. You can also let us know how you would like the URLs we index to appear.
Adding a sitemap to your website is one of the quickest ways to get a good listing on the search engines as they use this information to
determine the structure of your website and the relevance in where your website listing belongs. Ideally both a html sitemap and an XML sitemap should be added to your website, and the xml sitemap submitted to your Google webmaster account. Once submitted it can take just a couple of hours to see a great result. For larger websites make sure your web developer installs a sitemap generator which will automatically resubmit the sitemap each time new content is added to the website.

Google’s webmaster tools also can provide information about what people are searching for and how they found your website through different keywords and key phrases. You can even compare pages by the relevance of popularity, allowing you to review these results and tweak your website for better results.

Google Trends
Google Trends is a handy tool if you are a big fan of promoting yourself through social networks, or run a news blog. Google Trends shows you the hot topics being shared on the web that particular day, allowing you to use this information and write articles about the hot topics, gaining new followers also interested in these topics.

Google Insights
But the really powerful tool for achieving maximum results on the search engines is Google Insights.
Google Insights lets you search the web for the most popular search terms either globally or by location, and will also show you the most popular similar search words people are searching for for a particular period of time. You can search Categories, Seasonality, Geographically and even compare key properties. This makes it so simple to ensure you have the best possible keywords throughout your website that people really want to search for. Use this information, submit your XML Sitemap to Google Webmaster Tools, and then finetune your keyword density and submit your website using SEO optimisation software, WebCEO. If done correctly you will get the top spots on the search engines! It’s no big secret, it’s just using the right technique and the right tools!

After all, Google provide all these great tools because they want your website on their search engine so they can make profit with Google Adwords.

Google Adwords
For those not familiar with it, Adwords has been Google’s ‘money-machine’, providing an online advertising system which allows you to create online advertisements and feature them on Google’s sponsored links and other websites using Google’s Adsense program.
Google Adwords is a pay-per-click service which allows you to set up your own advertising campaigns, targeting the exact audience you would like for your products. Be warned though, do your research first or setting up the advertisements incorrectly will see your advertising charges spiral quickly! Stay tuned…I will be doing a major post of successful Adwords campaign management in a future post very soon, which will show you how to actually beat the system and easily make more than you spend, without even needing your own product to sell!

Adsense
Adsense is a great service for those that want to make a little extra cash from their websites.
Adsense is the other end of Adwords, where you can place Adsense customers’ ads on your website. These ads are designed to reflect the content in your website, enticing people to click the advertisements, and when they do you make a profit from each click thru! Simple as that! It can also be very profitable if done well.
You simply sign up for an Adsense account through your Google account, go through a few simple steps which allow you to customize the colours, target content, size of the ads, etc and the system generates a small piece of code that you paste into your website page. You may need your web developer to do this for you if you are not familiar, but it seriously will only take them a couple of minutes.
It takes a few minutes for the script to become live, and from then on, you have a mini Google money making machine on your website!

Google Adwords Keyword Tool
As I have mentioned on a number of occasions, the key to your website achieving a top listing on the search engines is strongly due to great keywords. If you’re not sure about the best keywords for your website, Google have provided the perfect little helper, the Adwords Keyword tool, which allows you to enter gyour website, or the main keywords you think are best, and it will provide a list of alternative commonly searched keywords and key phrases to suit your website. The perfect tool to help you get ahead of your competitors websites! As the name suggests, it’s main purpose is also to help you get the best possible results in Adwords campaigns.

Google Friend Connect
Google Friend Connect allows you to stay in contact with friends through your website. Kind of like a mini Facebook! Once you sign up to Friend Connect you simply add the snippet of code into your webpage and as your friends sign up and add themselves, their avatar will appear on your page, making it easy to stay connected to them. This works great as a business tool as well, creating a business network with related clients/businesses.

You can also use the Google Friend Connect to integrate to Google Talk

Google Talk
Google Talk is Google’s own version of a chat app similar to MSN or iChat. again, you use your Google account, Friend Connect or Gmail account to subscribe and join friends up, allowing you to easily connect either via text, audio or video chat. You can also generate a Google Gadget to add into your webpage so people can simply start typing from your website and they can Live Chat with you. Great for attracting clients, especially if they are international. Saves on those phone calls!

Google Translate
Google offers a range of Language Tools, allowing you to easily translate your website into a number of languages without the hard work of having to actually do each page in a different language.
The benefits of this are obviously great for businesses such as tourism websites or other international relations are involved. The visitor can simply click a graphic and the website text will translate to their own language of choice.

Google Alerts
If you want to keep your ears open for information on a particular product, service, topic or business, Google has a nifty service called Google Alerts. Google Alerts allows you to simply set up alerts for particular keywords so when they appear, either in Google, either from a website, blog, or even Twitter, you will receive an email containing a link to that alert. Great way to track a particular industry or service, or even a news story.

Google Local Business Listing
Ever wondered how the business listings get up the top of Google’s listings next to that Google map? Well that my friends is a Google Local Business listing. To set up a Local Business Listing you obviously need a business, a physical location, and a phone (preferably next to your computer). Log in to your Google account and then click here and you will be prompted to enter your business details for the free listing. Once you have entered your details you will be prompted to enter a number on the screen, which Google will phone you with, to verify you are the actual business. Once verified you will soon appear in the Local Business section next to that map, if someone searches for a particular type of business in your local area. The key to getting a good listing in local business is to make sure when you provide a business description in your listing you add all the main keywords that people may search for for your product or service.

Google Blogs: Bloggger and Blogspot
A great way of spreading your business services and to gain new followers is to create a Blog. But without web development experience, this may be a bit daunting. Google come to the rescue again with their service, Blogger. Blogger is a simple easy to use, but very powerful, free online blogging system allowing you to set up your own blog in a matter of minutes. The great thing about Blogger is that once you get an understanding of the system you can easily customize it exactly as you would like, add extra plugins, set it up for search engine optimization, link it to Twitter, you name it! You can even add in a Google Adsense script so you can make $$$ for simply writing posts (like this one I am writing now!)

Feedburner
So once you have your blog up and running, you need to promote it. An easy way to do this is with Feedburner. Feedburner allows web blog owners and podcasters the ability to manage their RSS feeds and send them out to services such as Twitter and Facebook. This may be a little technical for those not familiar with any of the terms I have just mentioned in the previous sentence, but once you understand it, it can be very helpful in promoting your blog as it it allows your posts to be transferred to RSS feeds, which then can be picked up by other Blog sites.

Google Maps
Google Maps is one of the handiest and easiest ways to not only find a location online, but to also add a location map to your website. Again, using your Google account, you can sign in and enter your business details and create a map to add into your website with a handy bit of code provided by Google.
But did you know you can also use the Google Maps system to make money easily? Your Google Maps account allows you to make custom maps, so for instance if you have more than one business you can create a custom map with all those locations on the one map, even include your logo on each location, and then add into your website. You also have a choice to make this map Public, meaning that not only will it be seen on your website, but if someone is searching Google maps, they may find your business listings through Google Maps. So to make some money, simply sign yourself up with an affiliate based program such as Hotelclub, or Hotels Combined, and you can create maps listing all the properties for that area, giving them a description in the text window box and then your affiliate link for that particular hotel to the listing. So when someone finds your map listings and clicks on it and makes a booking, you receive a nice little commission for each booking. It’s not impossible to turn over a good weeks wage in a single day using this principal.

Google Mobile Device Webpage Translator
With more mobile devices now being used for the web, the changes are one day someone will want to find you using a mobile device.
without going to the expense of setting up a whole new mobile friendly website, the best solution is to have them view it through the Google Mobile option. This simply takes your existing website and restructures it into a mobile device format. It’s not always perfect, but better than nothing!
Failing that, tell your friend to get a better web-friendly phone!

For more on what Google is up to, visit the official Google blog. They always have something new happening!

Article by Chris Bourke of Devision Design & Web SEO Coach
Devision Design are a leading web design and SEO company located on the Sunshine Coast and Brisbane. Chris has built many of the Sunshine Coast and Whitsunday holiday accommodation websites, achieving top results on all major search engines with amny of the Google tools mentioned above. Chris also runs Web SEO Coach, a service providing personal training in SEO, turning beginners into professionals.





Turning $10 into a profitable and successful online business

February 2nd, 2010

If you have ever thought it would be great to start up your own online business but the only thing holding you back was having the cash to start it up, I’d like to share with you how you can do it for as little as $20, and with a little effort, turn it into a profitable success!

The easy way we do this is through Affiliate Marketing

What is affiliate marketing
You may or may not have heard of the term ‘affiliate marketing’ before, but basically it is when you advertise a product or sell for another company’s product through your website, and are rewarded in a commission for doing so.
Many major businesses, hotel accommodation and flight services in particular, have been operating this way for many years, but with the internet becoming an increasingly popular way to purchase products and services, online affiliate marketing has opened up the market so almost anyone can have a slice of the game!

To set yourself up to earn commission from internet marketing, basically you simply purchase a domain name or even set up a basic website and advertise products for companies on your website, and if someone buys through the advertisement or link on your webpage you make a commission on the sale.
This commission may be a couple of percent, or it could be up to 75% of the sale price. Either way, you are basically making money for almost doing nothing!
I say ‘almost’ because like any new business, you have to promote it or you won’t get the visitors, and without visitors you have no sales.
You would be surprised how many people I talk to that just think you set up a website and it becomes an instant money machine. Sorry, but it’s not that easy!
It does require a little bit of work and persistence at the start, which I will mention shortly.

So how does Affiliate Marketing work?
There are a number of forms of affiliate marketing. There is PPC (Pay Per Click ) where you are paid for the number of times that someone clicks on a text link that is promoted on your website. The most common example of this is Google’s Adsense /Adwords campaign.

The way this works is that the person wishing to advertise their product signs up with Google for the Adwords service, so when someone clicks on their link either on Google’s website or a website that has signed up to promote Google’s ads through their Adsense program, the person advertising pays for each click made. Google gets a share and the person advertising gets a share.
Depending on how you set up your webpage can depend on how many clicks the paid Google links receive, but done correctly it can be very profitable, and it is not uncommon to hear of people making hundreds of dollars a day just from Adsense clicks, though as I mentioned it does require the site to be well set up and also receiving plenty of traffic.

The other form of affiliate marketing is signing up for Affiliate programs that sell products or services through banner advertising or coded text links that are placed into your website, which can be tracked by the affiliate company and when someone clicks through and makes a purchase you are credited the commission for the sale. Unfortunately most instances you don’t receive payment for the click itself, so it can takes a few hundred clicks to make a sale, but the commission can also be quite rewarding and usually more profitable that Google Adsense. (Using both together can be even more rewarding!)

The products you can promote cover almost anything, from ebooks, holiday accommodation, flowers, lingerie, credit cards, gym gear, computers, adult products, ipods, web hosting…you name it!

Step 1: Sign up with Affiliate Companies
Simple sign up with one of the related affiliate companies such as:
Commission Junction
Clix Galore
Commission Monster
DGM Pro
Click Bank

There is no cost to sign up, however some require you have a website or at least a domain name, first, which is why the title of this article mentions it will cost you around $10.

Step 2: Set up a basic website
Purchase a hosting account through a reputable web hosting service such as Webcrowd, or Hostgator, which all give you a free domain name as well, for around $10 a month.

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Make sure you choose your web name wisely and try if possible to relate it closely to the products you are selling.
For instance I have a couple of affiliate based websites, one is WhitsundayApartments.com.au, which selling Whitsunday Island holiday accommodation, and another is DreamLingerie.com.au, which as you guessed, sells lingerie.
I have others two, but these two are probably good examples as they both bring in quite good commissions. With Dream Lingerie, I receive 25% of everything sold through your affiliate link, and with the accommodation I receive around 8&, however usually the sales are bigger, and it’s not uncommon for someone to book a week or two accommodation at $300 a night, so if you do the math, it’s not bad pocket money for not having to do too much!

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The process of setting up a website using affiliate companies is actually quite simple.
As mentioned in Step 1, sign up with the affiliates that you think work best for your domain, and then once you are approved they provide the code to cut and paste into your website which links to the banners they provide, or the text links for the products.
Place them on your website where you think works best to attract people, and then of course test that the link works.

Step 3 – Promote your website
Unless you promote your website you probably will find it a little slow attracting visitors to the website, and without the visitors you won’t make the sales (or commissions)
So, when you set up your website, make sure you download a copy of some search Engine optimisation software , such as WebCEO, which will help you optimize and submit your website to the search engines. It will take a few weeks to see your website on the search engines so while you are waiting, a great way to get people coming immediately is by setting up a Twitter account or other social networks, and search for people that may be interested in your products. Post messages almost daily if you can, and mention your products so that you begin driving traffic to your website. You will soon find this creates a snowball effect and before you know it you have hundreds of people visiting your website every day.
My best marketing tool for DreamLingerie.com.au is the Twitter account I have for the site: twitter.com/fantasylingerie. every few days I submit new products. Each month the visitor numbers are growing, and so are the sales. I probably spend around 15 minutes of my time each day on each promoting them, so it literally is easy money, allowing you to work a ‘real’ job in the day as well.

If you would like to learn more about setting up an affiliate based website to promote extra income, contact me at Devision Design

Author: Chris Bourke of Devision and Web SEO Coach