Posts Tagged ‘link building’

One way Link Building: Securing Lasting Results for Your Website

Wednesday, May 27th, 2009

Author: Akhila Choudhary

If you are contemplating link popularity building , the best advice is think long term. Don’t rely on the traditional reciprocal links. They may give you link popularity for a short period of time but are not long lasting. On the contrary, the benefits you get from one way link building last for years and help improve your website’s ranking on search engines results.
Now, let’s see how one-way links are more beneficial than reciprocal links. It is true that both one way links and reciprocal links do a world of good to your website’s ranking on search engines. Link popularity is one of the criteria that Google and Yahoo use while evaluating web pages. Pages acquire link popularity depending on the pages that link to them. But if you use a number of reciprocal links, the popularity of your site may even be decreased. Though these links point back to your site, they may not be links which shares the same area of interest as yours. They may lead to sites which are quite different from yours in term of content.
One way links are difficult to acquire. But once you have them, you are guaranteed of lasting benefits. These are links that points back to site and they also lead to sites that share the same topical focus as yours. As such, they also add value to the users and search engines see this as an authentic and not an artificial way of building link popularity. Consult link building services providers to get one way linking sources.
Building links through this method also secures permanent results as website owners feels that their users can be benefited from your site’s content. Hence they don’t easily drop your link from their sites. So turn to one way links for link building.

About the Author:

I am the webmaster at www.synapseinteractive.com . Synapse Interactive is a one way link building company in India.

Link Building – Now More Than SEO

Wednesday, April 22nd, 2009

Success and failure in Link Building is more often determined by the rankings. Unfortunately, most of the Internet resources are giving the same advice “build links to enhance ranking”.

The bad thing about this statement is to assume that there is no other purpose of building links. But there is lot more to it than just SEO. If you don’t know the ultimate goal of building links then you won’t know how either.

So, there are the other benefits that can be attributed by building links:-

Brand Exposure: Brand exposure is what every marketer is keen to get in their respective field. For brand exposure, you must have to put emphasis on your brand name. Buy banner ads in highly visible sections on top sites in your niche, use a familiar logo in all banner ad creative, and place your brand name in link anchor text.
Authority site has itself a big brand value. Usually, people have more trust on authority sites what they are recommending. Thus text links on high authority sites will be especially valuable for this cause.

Direct Traffic: If you are aiming to get traffic to your website, not only rankings can drive traffic, but your links can directly send visitors to your site. However, you have to engage with social media and forums as these are the sources where you can put your content/comments or share your views which ignite others to visit your site by clicking your link.
Links for direct traffic usually need to use descriptive anchor text that explains your content and uses a call-to-action. The more alluring your link, the better result you get.

Lead Generation: Almost all the efforts we put in website promotion is intended to get business. There are marketers, who think that more traffic on site means more conversion. Not true, however. For lead generation, you must have to target classified customers rather than SEO professionals or SEO gurus. And you have to take a different approach than branding exposure.
The best way to target your customers is to post classifieds, distribute press release and get backlinks from thematically relevant sites.

Now, treat your every link as your currency on the web and use this currency to get multiple benefits from it. Knowing the benefits will facilitate the link building process.

Using Twitter For Link Building

Monday, April 13th, 2009

Links on Twitter are already nofollowed and most are shortened anyway by a shortener. What use can Twiitter be for link building? Link building Eric Ward says the site is perfect for finding niche experts.

It’s not about huge amounts of followers or traffic spikes. You can get that kind of traffic from Digg. But the advantage of Twitter, says Ward, is that people specific to an industry are out there, findable on Twitter.

So if you specialize in little plastic doohickeys they put on shoestrings, irrelevant traffic is not what you’re after. At Search Engine Land, Ward explains how a message that begins as a tweet ends up as a link from a highly trusted website:

A few weeks ago I announced a new site via URLwire, and whenever I do this I set up several alerts/trackers to see where mentions/links show up. I also set up a Twitter search for that new URL….the new site I announced has been tweeted or re-tweeted by seven people…I discovered all of them were health experts in one form or another. Also, all of them had several hundred followers (one had 780), and a quick check of a few dozen of those showed some overlap (expected) as well as frequent health URL tweets. In other words, I’d found a loose community of several thousand collective Twitterer’s who had shared news about a new web site URL.

One of those re-tweets came from a librarian at a med school web site, who did one more thing with that URL. She added a link to it from the med school web site she’s in charge of editing. What started to her as a tweet ended as a permanent link from her high trust web page.

What’s even better about that is that earned link was a free, organic one, the best kind. No manipulation, no buying, no trading. And that one very trusted link is likely to outweigh many links (however they’re gotten) from not-so-trusted websites.

Article by Jason Lee Miller