Step 1: Firsty, count how many words you have on your page.
Step 2: Then, count up how many times you have used your keyword

Step 3: And then apply the following formula:

Your Keyword Density = ([key word count]) * 100 / (total word count]

So, for example if you have a 400 or so page or blog post about holiday accommodation, and you are optimizing it for ‘hotel’, then the total keyword count is 400, and the example of the word ‘hotel’ is 14, then:

Density of the word ‘hotel’ would equal (14 * 100) /400
So the keyword density for ‘hotel’ on that particular page is 3.5

Too much density and you can be caught out for spamming and be blacklisted from the search engines, and too little will get you nowhere at all to start with.

Now, depending on how you set up your navigation and internal page text links (this is linking from particular words or phrases which link to a related page) you can increase your overall density by using the same method throughout the entire website, which is more powerful than the density of just one single page of the site.

If your mathematics isn’t that great, and you really want to fine tune it perfectly, then I recommend using an SEO software package such as Web CEO to do the hard work for you. This easy to use software reviews your entire website and shows you exactly where you need to fine tune your site for the best results. Easy!

Keyword Density doesn’t just cover the visual text keywords. You can actually use the same principle mentioned above for your Alt Tags on your images, which appear in Google Images and a few other major search engines.

Try out this technique for yourself. You will be amazed how a quick optimization of your density followed by a resubmission to the search engines will quickly change your listing on the search engines.

And as I mentioned in a previous post on keyword density, make sure if you decide to link your website to another website in any way, that you either set up your page to tell the search engines not to follow other pages, or fully test the keyword density of the site you are linking to first. If their website does not relate directly to your keywords or they already have a poor density, or for that matter, a density that is too high, they may damage your own website. It is well worth spending the few minutes to check.

Article by Chris Bourke: Devision Design and Web SEO Coach

It’s no secret that website content plays a pivotal role in generating traffic; virtually every marketing website and SEO newsletter extols the search ranking based benefit of keyword optimised content.

However, content that concentrates solely on keyword densities and extensive keyword lists is often benefit of character and may be doing more harm than good – you can generate as much website traffic as you like but if your content doesn’t effectively convert traffic into bottom line sales then your business will suffer.

You Can Improve Rankings With Good Quality Content

Website content CAN improve rankings, but improved search engine positions do not have to come at the expense of poor quality content.

Use your researched keywords but add inflexions as well as semantically, or topically, related keywords. Throw in a collection of Search Engine Presumed Synonyms (SEPS) and you have the ingredients to write high quality content that will perform in every way.

Convert Visitors To Customers

Writing good quality web page copy isn’t enough to ensure you get conversions. The copy needs to sell and it needs to sell to your target market.

If you don’t know or understand your target market then you should start researching and really get to know the people that will be visiting your website. Effective copy should also give visitors a reason to buy your products or pay for your services and to do so immediately.

Generate A Buzz

Word of mouth marketing has been one of the most effective forms of marketing for small businesses and service providers for generations.

Websites can benefit in a similar way but on a much grander scale. Offer something of genuine value that causes intrigue, answers a question, or offers credible and useful information. Not only will your visitors appreciate it and be more likely to trust what you say but they’ll also be inclined to tell others with similar interests. The end result could be the type of viral marketing you only dreamed of.

Enjoy Greater Average Sales Figures

If you’re adequately tracking your website’s performance then you should have a good knowledge of the average sales value your site generates. The greater the average figure, the more you can afford to spend on design, development, marketing, and other website and business improvements.

Your return on investment will be greatly improved if you can provide content that persuades visitors that they need to buy a handful of products rather than one. As well as offering discounts or offers such as free shipping for orders over a certain value, directed content can help towards this end.

Gain Greater Customer Retention Rates

The most successful businesses are those that retain their customer base. This is true whether you’re selling products or services, whether you’re promoting your own products or those of an affiliate program.

A returning customer costs you less in marketing, improves your website ROI, and increases your sales figure. What’s more, a returning customer that’s happy will already be sold on the service that you offer; they will trust you and believe your word.

Offer useful and insightful tips and articles on how to get the most from your products or services and always provide a high level of after sales customer service to enjoy the best possible customer retention rates.

Author: Matt Jackson>

Well in this article I’m going to give you some great links to what I think are the best free keyword research tools on the web to help you with your keyword analysis. They’ll give you some great stats to work with and hopefully do the job you were hoping for.

There’s just one thing I want to mention about these free keyword research tools below and that is they only give you the amount of searches for that given keyword phrase. What they don’t give you is your competition for those given keyword phrases.

But what we’re really trying to do here is find out if there’s a market for your interests and passions before you start building and marketing your website.

So with that said here are the free keyword research tools I think are the best for you to get started with and are very easy to use.
Lets start with the first one.

1) Wordtracker
With this free keyword research tool all you need to do is enter a starting keyword to generate up to 100 related keywords and an estimate of their daily search volume.
Go to: http://freekeywords.wordtracker.com

2) Google Adwords
This keyword research tool I think is by far the best because it allows you to enter keywords for analysis or a website URL(Hint: Great for analysising your competitors sites).
Go to: https://adwords.google.com/select/KeywordToolExternal

3) SEO Book
SEO Books keyword research tool is powered by Wordtracker’s API, plus it cross references Google and Yahoo search results to give you a detailed view of your keyword analysis.
Go to: http://tools.seobook.com/keyword-tools/seobook/

4) NicheBot Classic
With NicheBot Classic which also uses Wordtracker’s API allows you to insert your keyword and will give you the TOP 50 keywords and there daily search count and competing pages in Google, MSN and Yahoo.
Go to: http://www.nichebotclassic.com

5) Good Keywords
Good Keywords is a free Windows software for finding the perfect set of keywords for your web pages. Good Keywords is completely free. No registration, no payments and no nag screens.
Go to: http://www.goodkeywords.com

So there you have it, 5 of the TOP free keyword research tools available to you on the web for free to get you started with your keyword research.

There are of course paid services and software that give you more detailed keyword analysis but if you don’t have the money to spend these are a great starting point for you.
It all starts here with your keyword research because what’s the point of starting a website or paid advertising campaign without this valuable information in your hands.

I hope this list of free keyword research tools helps you and the best of luck with your websites and advertising campaigns.

By Cory Threlfall in SE Optimization

More generally, of course, it is a common rule of thumb in business: e.g., “80% of your sales come from 20% of your clients.” In business, for example, Microsoft noted that by fixing the top 20% of the most reported bugs, 80% percent of the errors and crashes would be eliminated.

So far, so good. But what if you found out that – let’s take your website, for instance – the Pareto principle was not so robust? That 80% of your major keywords only account for 20% of your sales? In other words, by focusing on a handful of major keywords you may be missing out on the ‘real’ keywords that prospective customers are actually using to find your product or service.

Most webmasters apply the 80-20 rule: that the top keyword provide 80% of the business, but in practice, this has proved to be the opposite. In other words, the keywords that are most sought after are actually rarely those that provide the most business.

Let me put it another way: your web pages are much more likely to gain more of their search engine referrals via a mixture of low-volume search queries instead of a tight bunch of keywords. And this means that by focusing on identifying the keywords which receive a lower volume of search queries you will increase in the overall amount of prospective customers from, say, Google, to your website.

What are these keywords? And will they actually increase my visitor numbers?

Well, keywords such as this are generally recognised as Long Tail Keywords. “Long Tail” because they are phrases that are usually made up of more than three words. For instance: “Paint” is not long tail, but “Outdoor paint for wooden shed” is long tail. Or, take “shoes”: “Adidas running shoes” is almost there. But “Adidas running shoes for women” is a long tail keyword.

Can you see the difference between “horse training” and “quarter horse training products”? Here is another example: ‘Credit Cards’ is the general keyword but effective long tail keywords within this niche could include: ‘good low cost credit cards for nurses’, ‘credit cards for people with bad credit’, ‘credit cards with low interest’, ‘benefits of corporate credit cards’, and so on.

The fundamental thinking about long tail keywords is that because there is less competition for them, it is far easier to achieve an optimal ranking with the search engines. Moreover, it’s much more likely that people who enter particular long tail keywords are highly likely to be actual customers, rather than web surfers. If you can optimise your web pages while delivering high value, informative content that matches those particular search queries you are highly likely to attract visitors who are actively seeking actual information about products using your long tail keywords and other, similar, phrases.

And there’s no doubt that long tail keywords are a highly effective at attracting traffic. What’s more important, there are thousands and thousands of long tail keywords which no one or very few people are pinpointing so can easily be utilised.

Here, then, are four major reasons why you need to consider the use of long tail keywords to make your web pages user search engine friendly:

First, focusing on long tail keywords will slowly but surely lead to more search engine traffic because you will have many, many web pages indexed and ranked for specific phrases related to your products or services. This means higher visibility and so a greater volume amount of search engine traffic.

Next, long tail keywords lead to higher purchase ratios. Visitors who visit your web site because they have entered long tail search phrases are highly likely to buy your product or service or follow through on affiliate programs. By focusing on these long tail phrases, you are actually zeroing in on a vast market of potential buyers.

Third, long tail keywords lead to higher page ranking because of there is generally far less competition. There is so much more scope for variation when you start digging for the phrases that people actually use when they enter search terms.

Finally, using long tail keywords means that your sites have the potential for greater monetization. People who find your site because they used a search engine such as Google or Yahoo are high value for this reason: they are people who are looking for explicit information. So they are highly likely to follow relevant advertisements or subscribe to your blog feed or ezine.

So here’s the nutshell: more long tail keywords equals more potential customers equals more likely sales. Good luck!

The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings.

If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be search engine optimized. The title of each page i.e. the keywords you use on that page and the phrases you use in the content will draw traffic to your site.

The unique combination of these words and phrases and content will draw customers using different search engine terms and techniques, so be sure you capture all the keywords and phrases you need for each product, service or information page.

The most common mistake made by small business owners when they first design their website is to place their business name or firm name in every title of every page. Actually most of your prospective customers do not bother to know the name of your firm until after they have looked at your site and decided it is worth book marking.

So, while you want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site. Why not consider putting keywords in the title so that your page will display closer to the top of the search engine listing.

Dedicating first three positions for keywords in title avoiding the stop words like ‘and’, ‘at’ and the like is crucial in search engine optimization.