Posts Tagged ‘content’

12 Simple Steps to Effective Websites

Thursday, April 30th, 2009

By Nancy Fraser

The Owl and the Pussy-cat went to sea
In a beautiful pea green boat,
They took some honey, and plenty of money,
Wrapped up in a five pound note.

Edward Lear must have had some precognition about what was in store for us all with the development of the internet when he wrote this nonsensical poem.

Many people do feel at sea after they launch their website and attempt to navigate the sometimes confusing channels of the internet. They wonder why their website doesn’t get more traffic and why their inbox is not filling up with emails from people clamoring to buy their products or services.

It seems that the rules change as often as Oprah changes her clothes and who could ever hope to keep up with that!

Price quotes for search engine optimization are all over the map; the process seems never-ending and expensive.

How is it that some people seem to have great success on the web without spending a huge amount of money? Is it unrealistic to think that you can make a living working on the web?

When faced with a seemingly overwhelming challenge it helps to break things down into bite-sized pieces.

Effective websites should include the following:
1. Your website needs to focus on a specific niche.

2. You need to do keyword research and although Google no longer gives weight to Meta keywords some of the other major search engines still do.

3. Your website should have the main keyword used throughout and each page should be written around 5-10 keywords that are tightly focused on that particular page’s topic.

4. Content is still King. Well written, focused content is crucial.

5. Meta titles need to include your keywords.

6. Organization of content should include headings and subtitles to make it easy for readers to scan the pages. Be sure to include your keywords in these headings as well.

7. Most people on the web are looking for information. If you don’t give them anything of value or entertain them, they will be gone, probably for good.

8. Use keywords in links whereever possible.

9. Include a call to action and,if possible, offer a Free trial. You have to build trust before you can make a sale.

10. Check your website in various browsers (FireFox, Internet Explorer, etc.) to make sure it displays equally well in all.

11. Your personality is what attracts people to you so why would you create a generic website with all of the excitement of a flat glass of pop. Keep the content fresh so it has Fizz!

12. Most importantly, have realistic expectations of what you want to achieve with your website. With all the hype about overnight successes on the internet it’s difficult to put your results into perspective. If you expect instant success and it isn’t happening, it’s easy to become demoralized and quit before you reach your goal.

Some Other Important Web Marketing Tips

Google page rank counts! The higher your page rank number the higher you will rank in user searches. How do you find out your page rank? Download the Google toolbar here for Internet Explorer http://toolbar.google.com/T4/ or here for FireFox http://tools.google.com/firefox/toolbar/install.html.

Improve your page rank by encouraging other highly ranked websites in complementary businesses to link to yours and by developing content with a niche focus. Page rank is also affected by traffic numbers. A couple of ways you can boost traffic are pay-per-click advertising and posting articles on the web.

Your web image is at least as important as your personal image. You wouldn’t go out to meet a prospective client wearing a mishmash of styles and colours but many businesses have websites with tools that don’t work, tables and text that are out of alignment, old information, dated colours, and confusing navigation. Those things are bad enough but when an experienced web developer looks at the code on a website they often find a website that looks good but is not built to encourage search traffic.

Be prepared like the wise owl and make the job of marketing your business as easy as possible with a website that enhances your brand image and is technically sound and purrrr your way to success.

About The Author
Nancy Fraser of Nota Bene Consulting has been helping clients get better results with their marketing and advertising for over 20 years. Sign up for Notable News and get free marketing tips at www.notable-marketing.com.

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Posted in Google SEO & PageRank, marketing, Search Engine Marketing, SEO, Site Promotion, Website Design, Website Development | No Comments »

Content is King in SEO?

Thursday, April 9th, 2009

by Junaid Ashraf Mianoor

Seo services are basically performed to make a website visible in the search engine results at high posts. These seo services include further enhancements and development in website portions among which content is counted to be the important one. Its not that content is what on which website complete depends but without wholesome content a website can hardly get into high ranks of the search engines. Content is what that fills up your website, related to your product or service, giving complete know how and information about the product or service. Content makes the website’s position high, its basic purpose is to give the reader audience complete information-such way- that it makes their necessity and desire fulfilled. The best part of a website is when the reader audiences visits frequently and click the link as many times. This directly promotes the sales and the website gains in aspects, the money as well as rank in the search engine directory.

The website content can play the major role in attracting the reader audiences. The content follows some good points; the first good point is simplicity. The simpler the content the more attractive it gets. The simple content makes the website easily crawled in the search engine directory. The use of keywords phrases and tags are all meant to be placed simply in the website pages. The website content in seo services is critical, that is it should be performed smartly and with easy brains. Thinking of using complicated language and rich literature will make the reader run away, rather if the website content is simple, the reader feels like reading it again and again and get convinced for the statement, than of course the content is ideally perfect. Some weak points of content should also be cared, first thing is spellings, no matter if the reader himself is unable to read properly, he would like to have the text properly presented. Minor spelling mistakes, use of impropriate language will make the reader not interested, so it is always recommended to use good language terms and simple words so the reader feels comfortable to go through it.

Content is one part of the website that means a lot to the seo services, it is believed that website design and website content go parallel. Though all the parts are equally treated and all of them have their own values, but content is believed to be the king of seo as it is the most in quantity and quality. Website content has no formula; it is all done with brains. The website content is all extract of good use of keywords, correct knowledge, focused statements and reader audiences’ convenience. Content in seo services is enhances changed and aligned according to the website design. The website content is king of seo because it ranges in variety for changes and improvement. Complete impact on the reader audiences of the website and its product or service is all defined by its content.

The content of a website means a lot to the website owner, an owner usually to make his website perfect hires seo services to get rich content and appear unique. The website content needs to be unique and different from others, simplicity of words doesn’t mean it gets rough and dull; rather it gives a concept of direct and focus approach to the targeted audiences. For better results and higher ranking, contents needs to be treated in calculated intervals and the website must be updated to give the reader audience a fresh page every time he wants to get information.

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Posted in SEO, Website Design, Website Development | No Comments »

Good Website Content

Wednesday, January 21st, 2009

by: Gally Reznor

Reading a website is not similar to reading a book or a newspaper, therefore before you start spilling money on campaigns be sure your site is built in accordance with internet writing standards. Lets talk about few simple rules you don’t want to break when building a website: 

Don’t waste your visitors time
Time is money. Most people decide whether they are interested in what the website has to offer in just to seconds. Therefore make sure your landing page provides the most crucial and appealing information about your business.

Number one time waster is a heavy loading pages with lot’s of flash animations and pictures. Make sure your web pages are not too heavy otherwise you might loose your visitors before they entered your website. 

Most of the visitors need to find what they are looking for fast, otherwise they look for it elsewhere. As a webmaster you must make sure your data is well categorizes and divided to relevant pages , categories, headlines and sub-titles. A visitor must be able to navigate your website easily and successfully. 

Avoid too much “Special affects” 
By this I mean don’t include too much flash movies and avoid using music if you don’t have to. As we mentioned earlier, Flash has a large loading time which damages viewer experience, besides too much flash may be annoying and search engines can’t read it. 

Music is a great thing, but somehow music and websites do not fit too well. If you want to put some background tune anyway, make sure a user can silence it quickly and easily. Or in contrary , let the user click “Play” and begin the music when he decides. 

Pop-ups and new pages 
If you have links in your site , I strongly advise you not to use the pop-up option and not to open these links in new window. Seemingly pop-ups and new windows are a very good idea if we don’t want the visitor to navigate from our website but many years of experience shows that users prefer to click “Back” buttons. As to pop-ups , most of browsers tend to block them , and you don’t want to waste your viewer time on enabling pop-ups. 

Text
Use standard fonts which are supported by all browsers, like Arial and Times New Roman. You don’t want your viewers to get gibberish and go away from your website. Don’t use very small or very large fonts . You don’t want your pages to smear for miles and you don’t want to scare away people with poor vision .

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Posted in Website Development | No Comments »