Many of you have probably heard on using Link Building to improve your website’s rankings on the search engines, and in turn attract more visitors, but if not done correctly, One Way Link Building can also see your website drop dramatically from the search engines, or even worse, blacklisted!
So what is the correct method to achieving successful lasting results with One Way Link Building?
Firstly, lets explain a bit more about One Way Link Building, and how it works….
Link Popularity is one method that Google, Yahoo and other Search Engines use while evaluating pages.
I like to use my analogy of the ‘Popular Kid’ Theory…
If you are the new kid at school and you have no friends then obviously your popularity is O. You can excel at subjects, or attract attention in another way and your popularity will eventually but slowly rise. Or alternatively you can hang out with the popular kids and in turn you become popular more quickly.
But what if you hang out with popular kids that don’t have anything relative to you. For instance, if you like football, but they like surfing? Then your popularity might not be as good because you don’t have as much in common. And of course, if you have nothing in common at all, then you are wasting your time totally.
Page Rank works in a very similar fashion. If you build links to similar pages using reference tags that relate to that other linking page then your page rank will quickly increase. For instance if you have a hotel and you want to link to an already popular hotel accommodation directory then as you both have relative links and therefor your pagerank should increase dramatically. But if you have a hotel in New York and the hotel directory is all about Sydney Hotels then your pagerank may not do as well. And if you have a hotel in New York and you link to a car sales website then you are just probably doing yourself damage! You have no relative link.
There are two types of Link Building – Reciprocal Links and One Way Links. Reciprocal Linking is when you exchange links between websites, so a link for the other relative website is placed on your site, and vice-versa.
One Way Links are as it states..a one way link with no reciprocal link. One way links are difficult to acquire as many websites do not link linking back to avoid dropping their own established page rank, but once you have acquired them the long time benefits are fantastic. As I mentioned above, if they share similar topics to your website then they add real value on the search engines and you will gain a great long term pagerank and the visitors to your website will flock.
So how do you get these links? You can either go the slow process of scouring for websites that relate to yours and then send them an email or phone them up kindly requesting a link back. Many will want to charge you for the opportunity, and many will flatly reject you. Or you can use SEO Link Building Services, and for a small fee (usually monthly) they will use their professional software and find sites that offer One Way Linking and do all the work for you. The results are usually very good, and for the small price you might pay, the long term benefits will outweigh!
Author: Chris Bourke is a website designer @ Devision.com.au and author of WebSEOCoach.com
