As I have previously mentioned in my past articles on the subject of using Twitter as a business tool, Twitter can be a great way to promote your business or services to literally thousands of new potential customers every single day.
Unfortunately I hear plenty of negative feedback from Twitter ‘newbies’ that complain it is a waste of time, or they don’t get enough people following them, or they can’t see a direct result on their website.
Like any tool used to promote your business, Twitter doesn’t just magically start working for your business….you have to make it work.
Think of Twitter as a bus… A bus with no motor running gathers no customers. But start that engine running put some wording where it gets noticed and people are flagging you down to get onboard!
You need to start that ‘Twitter motor’ and drive it forward to attract new people, but once you have the momentum happening you will find it will start driving itself.
Makes sense? Of course it does…but how do you start….
The great thing about Twitter is that the search engine love it. If you use your Twitter Bio section and really spell out what you do it will work like a website description. So say you are selling red widgets, then try and sign up your account as twitter.com/redwidgets and then in your Bio, write something like ‘The best Red Widgets in Australia at the cheapest prices.’
Now, as you start to ‘tweet’ on a regular basis, Google will soon pick up on this and treat your Twitter account like a website, so if you post enough relative tweets about Red Widgets then eventually you will start seeing your Twitter feed showing up in the search engines.
The other advantage of creating a specific Bio and correct wording in each Tweet is that if anyone on Twitter is searching particularly for Red Widgets, then there is a very likely chance you will attract them as followers, and potentially new customers!
But to really speed up the process, amongst your messages add the hash symbol (#) before a particular word as this turns your word into a ‘tag’, and tags become like links for people searching for that word. IF you do a search in Twitter for widgets, then any person that has tagged their text like #widgets will have top priority.
Make sure you also try and add links back to your website from your tweets occasionally. If your tweet is interesting enough or gets some one curious enough to want to know more, they will click that web link!
There are also also plenty of great free online services and tools specifically designed for Twitter promotion, which turn your TWitter bus into a Twitter Rocket! Click here to read on…..
Article by Chris Bourke of Devision Design @ Web SEO Coach
